Key Takeaways
Mailmodo is an email marketing solution that puts your outreach on auto-pilot with engaging emails, faster workflows, and jaw-dropping results.
The Mailmodo team uses hotglue to offer integrations such as Salesforce, HubSpot, and Mixpanel to their users with minimal engineering work.
Data Stack
Integrations
Connectors
Connectors: Salesforce, HubSpot, Mixpanel
“With hotglue, I don’t have to worry about handling large volumes of data, all the contact properties, or handling all the differentials. I just have to read it from our queue and my job is done!”
Before hotglue
Before using hotglue, Mailmodo built a custom integration with HubSpot in-house. However, this initial integration was not very flexible and was limited in functionality.
The Mailmodo team was looking to offer their customers a better integration experience in order to decrease friction and maximize the value Mailmodo brings to customers.
Evaluating hotglue and making the decision
When Mailmodo was searching for a way to offer a more robust and deeper HubSpot integration, they came across hotglue. When evaluating hotglue, they found that they were able to:
- stand up multiple CRM, marketing, and analytics integrations (Salesforce, HubSpot, and Mixpanel) that had been requested by customers,
- leverage pre-built reliable data connectors designed to handle large volumes of data, and
- abstract away maintenance for integrations, especially around mapping each integrations data model to their own internal schema
During their evaluation of hotglue, the Mailmodo team successfully stood up a more complex and fully-featured HubSpot integration within a couple of weeks. Asutosh Rout mentioned that “hotglue made [integrations] seem very easy and much more efficient” in comparison to building integrations in house.
Additionally, the Mailmodo team shared that one of the benefits of working with the hotglue team was the breadth of knowledge and support provided as the Mailmodo team configured each integration. This made the transition to hotglue powered integrations a breeze.
Creating interactive email marketing experiences with AMP
With hotglue, Mailmodo is able to offer powerful integrations with CRMs and Analytics products like Salesforce, HubSpot, and Mixpanel. This allows marketers to directly funnel leads into new email campaigns and keep data in sync across their marketing stack.
Mailmodo has plans to add additional integrations as well, with integrations like MParticle coming soon!
If you are ready to add new native integrations in a matter of days, find some time to chat with us about hotglue!
About the data stack
hotglue
hotglue simplifies the process of building SaaS integrations into your application. With hotglue, teams can stand up integrations in minutes, without dealing with maintenance and data infrastructure.
Check out our site to see all the benefits of hotglue and get started for free.