Key Takeaways
"hotglue's ready-made integrations mean we can focus on processing the data rather than worrying about how to get it. We can launch new integrations in about a week, which is crucial for our partnership strategy."
- Flowpay provides a comprehensive financing solution to ecommerce and point-of-sale businesses
- The team is rapidly scaling their integration capabilities from 10 to 60+ data sources to support ambitious growth plans
- hotglue enables Flowpay to launch new integrations in about a week, dramatically accelerating their partnership expansion
Data Stack
Integrations
hotglue
Connectors
- Major ecommerce platforms (Shopify, WooCommerce, Magento, PrestaShop)
- Analytics services (Google Analytics)
- Additional regional ecommerce and POS platforms
Infrastructure
- Azure Blob Storage
Before hotglue
As a financing platform, Flowpay needs to seamlessly connect with ecommerce and point-of-sale (POS) systems to analyze merchant data. To meet this need, Flowpay required their users to manually export and import CSV files and built custom scripts for each user to ingest the data. This quickly caused issues:
- Manual data extraction created operational overhead
- Using custom scripts for each user required ongoing maintenance
Understanding Flowpay’s Need for Data
Flowpay's business relies on analyzing transaction-level ecommerce data to quickly give users accurate financing options based on their transaction volume. This includes:
- Processing thousands of merchant transactions across multiple ecommerce & POS platforms
- Combining order history with analytics data for comprehensive risk assessment
- Accessing customer-level data quickly for faster financing decisions
- Handling data from both major ecommerce platforms and regional point-of-sale systems
By integrating directly with platforms (like Shopify and Woocommerce), Flowpay can automatically collect and analyze the data they need to offer financing to merchants. Not only does this native integration approach allow them to make faster lending decisions, but it also reduces the risk of manual data entry errors, improves the end-customer experience, and helps the Flowpay team rapidly increase their addressable market by supporting new tools across multiple regions.
Why hotglue
"The widget was something that we could easily plug and play into our front end. We didn't need to implement different forms per platform... From the end user perspective, the connection was something that we were afraid of… because we didn't have any experience with that path."
For Flowpay's lean and ambitious team, building and maintaining dozens of integrations in-house wasn't feasible or a good use of their time, as they wanted to focus on their core product.
Flowpay decided to use hotglue for integrations because the platform offered:
- Pre-built connectors that eliminated the need to analyze and integrate with each platform's API
- An embeddable widget that simplified the user authentication experience
- Webhook functionality for automated workflows
- Multi-environment support for development and testing
Unlocking Capital Through Connected Commerce
Flowpay is executing an aggressive expansion strategy:
- Targeting 60+ integrated data sources by 2027
- Focusing on embedded finance partnerships with platforms
- Enabling partners to offer Flowpay's financing solutions directly within their products
- Combining transaction data with analytics for enhanced risk assessment
“hotglue has given Flowpay the care and support to be able to launch integrations in under a week - helping us make our goal of integrating 60 platforms by 2027 a reality.”
With hotglue's help, Flowpay will be able to scale their integration capabilities without scaling their engineering team. Each new integration can be launched in approximately one week, allowing Flowpay to rapidly respond to partnership opportunities and expand their market reach. By leveraging hotglue's pre-built connectors and embeddable widget, Flowpay can focus on their core mission: helping more businesses access the capital they need to grow.
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