Arcade Gamifies Your Sales cover

Arcade Gamifies Your Sales

David Molot profile image

by David Molot

Aug 4th 2022

Key Takeaways

Arcade spent 6 months developing a Salesforce integration in-house, but was facing issues with data integrity, scalability, and flexibility across multiple customers. The team decided to replace the in-house integration with hotglue’s Salesforce connector, which handles custom objects and fields, scalability, and incremental syncing out of the box. With their new Salesforce integration, they have been able to onboard more customers and are looking to radically expand their integrations library using hotglue.

Data Stack




CRMs: Salesforce, SFTP



“If we can get Salesforce right, then we can get anything else right.”

M aximize employee performance with gamification

Arcade enables sales teams to realize their fullest potential through gamification, performance engagement, and incentivized rewards.

Arcade’s enhanced gamification platform engages teams, motivates top performance, and drives the results that knock out KPIs and crushes sales goals. Through streamlined communication, various game styles, and employee recognition, Arcade strategically focuses employees towards actions and behaviors that move the needle for their organization.

Building the Salesforce integration in house

When Arcade began building their Salesforce integration in-house, they were excited about the prospect of offering a native integration to their users. The issue was that it took longer than expected - largely because Salesforce is a highly customizable platform which requires handling custom objects in each customer’s Salesforce account.

Product Manager at Arcade, Christian Rothley, shared that even though "we were able to pull data [from Salesforce]... [we] couldn’t pull it in the right way," in reference to formatting the data in a way that Arcade could use effectively in their product.

After spending about 6 months trying to get the Salesforce integration right, the team decided to look outwards for a solution to solve the problem.

Implementing hotglue and what changed

Given the 6 months that the Arcade team was working on their Salesforce integrations, the team was open to any tool that could help speed up the process.

Specifically, they were looking for a tool that could:

  1. offer the integrations they wanted to provide their customers,
  2. be able to transform data to a standard schema, and
  3. offer reliable data connectors

When Arcade completed their Salesforce integration utilizing hotglue, it was a no-brainer that the tool should be used inside of Arcade. Christian Rothley now says that with “every new data integration, hotglue saves me 5 and a half months,” with integrations like HubSpot on the way.

Arcade also made sure to mention that the hotglue team’s support was always fast and reliable. To quote Rothley, “it was never slow, I can never complain about response time.”

With hotglue implemented, the Arcade team can think towards the future on how they want to expand their integrations. Arcade has plans to move some of the other integrations they have built in house (i.e. Wireless PoS systems) to hotglue.

Beyond that, hotglue has given the Arcade team a better idea of how they can plan their future integration roadmap, now that adding a new integration takes them less than 2 weeks.

Building a solution for scale

To wrap it up, the Arcade team is excited to have found an integration solution that will scale with their team. When Rothley was asked what problem hotglue solved for them, he put it as simply as “data integration simplified.”

Now that Arcade is gamifying sales for more and more organizations every day, they need an integration library that will scale with them. But instead of spending 6 months building each integration, it now takes just a few days thanks to hotglue.

About the data stack


hotglue simplifies the process of building sophisticated & scalable SaaS integrations into your application. With hotglue, teams can stand up integrations in minutes, without dealing with maintenance and data infrastructure.


PostgreSQL is a powerful, open source object-relational database system that uses and extends the SQL language combined with many features that safely store and scale the most complicated data workloads.

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