The top 5 accounting platforms you should integrate with
We originally started hotglue to address the pains that came with building and maintaining accounting integrations. Since they are some of the most popular and necessary integrations in the B2B SaaS world, we have compiled a list of the top 5 accounting integrations. Let’s check them out!
5. Microsoft Dynamics (Business Central or 365 Finance)
Microsoft Dynamics is most well known for it’s ability to be a solid all-around ERP. At hotglue, we have seen that both Microsoft Dynamics Business Central and Microsoft Dynamics 365 Finance (also called Microsoft Dynamics 365 Finance and Operations) are becoming increasingly popular as their own standalone accounting solutions.
Microsoft Dynamics Business Central is best suited for companies who need the basic accounting functions without all the bells and whistles, allowing the software to be used by companies both small and large. On the other hand, Microsoft Dynamics 365 Finance is built for larger organizations that require a more unique and powerful feature set. Companies such as Coca-Cola and Hitachi use MS Dynamics 365 Finance to power their financial needs.
There are over 15,000 companies using Microsoft Business Central, and over 700 large enterprises using the Microsoft Dynamics 365 Finance and Operations product.
If your customers are small-mid sized enterprises, offering a Microsoft Dynamics Business Central integration is a great idea. If your customers are large enterprises or government organizations, MS Dynamics 365 Finance will likely be an essential integration to offer.
4. Sage Intacct
Sage Intacct is an extremely popular accounting focused cloud-ERP used around the world. While there are many products in the Sage family (Sage 50, Sage 100, Sage 300, and so on), Sage Intacct is one of the most used in the Americas.
Intacct has become well known for their spend management features, and really excels as an ERP or accounting platform for non-profits. Some of the world’s biggest brands use Sage Intacct, such as Grubhub, Marketo, and Kayak.
Over 14,000 (mostly mid-market) companies use Sage Intacct to support their accounting teams. If you are targeting small to mid-market enterprise clients, Sage Intacct is an integration that you should definitely offer.
Xero is often cited as QuickBooks most direct competitor, and is the most popular accounting system in New Zealand and Australia. Xero also has substantial market share in the United Kingdom, and some market presence in the United States.
Xero mainly caters towards small businesses that don’t have large accounting or operations teams, and therefore rely on the automation of integrations to help keep things running! In fact, one of Xero’s most attractive features is the sheer number of integrations they offer with billing systems, making the day-to-day invoicing for small business and solo-contractors extremely simple.
Xero has over 3 million subscribers, making it an extremely important integration if you are targeting companies that are less than 50 employees, or freelancers who use Xero for their accounting needs. Note that although Xero is meant for smaller companies, larger companies like Bill.com still use Xero to power their accounting department.
Oracle NetSuite is one of the most popular ERPs in the world and is often used to help large organizations simplify their accounting. The platform has been around for 24 years and was a groundbreaker in bringing ERP to the cloud.
NetSuite is known mostly for their amazing ability to automate core financial processes for companies that operate at a large scale. For example, ChannelAdvisor uses NetSuite to automate and power all their accounting needs.
With some of the biggest companies in the world using their product, NetSuite boasts over 31,000 companies using the platform in 217 countries around the world. If you are targeting enterprise companies, especially companies that retain inventory or sell hardware, NetSuite is an extremely important integration.
Last, but certainly not least, we have QuickBooks. Synonymous with the modern idea of cloud accounting software, QuickBooks boasts a market share in the United States and Canada well beyond all of its competitors.
QuickBooks is targeted towards small to medium sized business, from a 1-person plumbing company to a 100-person consulting company. Because of this, there are not many large brands or companies that use QuickBooks for their accounting needs.
QuickBooks boasts over 5.3 million users worldwide, making this integration a must-have if your targeting small-mid sized businesses.
If your product is targeting smaller companies or individual contractors who need to connect your software to their accounting systems, the integrations you are going to want to begin with are Quickbooks and Xero.
If your product is for mid to large enterprises, then the best integrations to start with would be Oracle NetSuite, Sage Intacct, and both of the Microsoft Dynamics products.
Offering accounting integrations can be a difficult process with lots of pitfalls and edge cases. With hotglue, you are able to offer all these integrations in a matter of days by utilizing our pre-built connectors and our unified schema for accounting and ERP integrations.